Neeraj Varma - How To Get Leads For Your Business From Other People’s Blogs

Neeraj Varma says using other people’s blogs to promote yourself is the second best way to get leads from the Internet. The best way is to have your own blog. Actually, the real best way is to integrate your blog with promotions on other people’s blogs. Promoting yourself on other people’s blogs is a great idea for several reasons: 1. You get exposure to all the fans of the blog you are promoting on. 2. Your message will be considered as credible as the blog you are commenting on. 3. It looks like the blog your message appears on is endorsing you. 

 Your image is enhanced when other credible people talk about how great you are. 4. It’s a great way to drive highly targeted, pre-sold traffic to your blog or website. Now, don’t get me wrong. Promoting yourself on other people’s blogs is not the same as spamming them, like a lot of people are doing. Neeraj Varma says “when you do this the correct way, the blog owner would be excited to have you promote yourself on his blog.” The reason he would be excited is because you are making his blog more valuable for his readers. Consumers use the Internet for research purposes. 

They turn to blogs as a reliable source of information. When a blog consistently puts out useful, real-world information people learn to trust it. Under every blog has an area where people post their comments. If your post adds valuable information to the blog article, it improves the value of the blog. In the process of posting on a blog they usually ask for your website URL. In addition, most blogs will allow you to include one URL in your comments. If what you post on a blog shows that you know what you are talking about, some people will click on your name, says Neeraj Varma. 

 Clicking on your name takes them to your website or blog. When they reach your destination URL, if they see that the information adds value to the discussion at hand, they will trust you even more. According to Neeraj Varma, a real good strategy is to make a useful post on someone’s blog, then send them to another URL on that same blog. This really makes the blog owner look good. Do this a few times and the blog owner of the blog will definitely become your friend. 

Once you have the respect and friendship of the blog owner, he may give you an opportunity to make a full-fledged post on his blog as a main feature. According to Neeraj, “this is where you really gain a boost in credibility.” Make sure your guest-blog article is dynamite. Offer your best tips and tricks to help people. Then, at the end, put in a link that leads to your website or blog. Varma says “the best thing is to send people to a blog rather than a sales oriented website”. 

When someone is reading a blog they are looking for information, not a sales pitch. If you send them to a website right away, their guard goes up and your conversion to leads or sales will be low. If you send them to another blog on the same topic they will read what you have to say and really start to trust you. Once you have their trust you can make an ‘irresistible offer’ and get them on your emailing list. You can promote your business more directly when they are on your email list.

 Start sending them some good information by email, but include a link that takes them to a sign-up page for a coupon, a consultation or a questionnaire that will encourate them to contact you. Always include your phone number and contact email address in your follow-ups. “Developing a relationship of trust with potential buyers is the key to marketing success”, according to Neeraj Varma. Your own blog is a great way to do that. However, keep in mind, other people also have blogs on related topics. When you comment intelligently on their blogs and funnel them to your blog, the people you are attracting are already pre-sold on you. After that, it doesn’t take much to get them to do business with you. 

If you need help setting up and implementing your blog posting strategy go to Neeraj Varma or you can go directly to the business website: Web-Pro Consulting – SEO-Search Engine Marketing and Lead Generation Campaigns.